ounder and Vice-Chairman MiDCOM Group, Mr. Anand Kapoor was invited to share his insights on the challenges of doing business in Africa and how the economy has shaped in the recent years at the 2016 edition of the Africa CEO Forum, held in Abidjan – Cote d’Ivoire. A total of 1300+ companies participated in the event bringing together the most influential figureheads in global finance and the CEO’s of the continent’s biggest companies. He stressed on the value proposition that brands offers originating from Africa and how the brands have changed their marketing objective with respect to the aspiration values of customers in East and West Africa.
The two day event saw participants exchange their views and opinions on the issues affecting the economic development of African companies.

The African telecom giant Tigo partnered with Mstore, the multi-brand retail enterprise of MiDCOM Group to launch 26 retail stores in Ghana. Continuing its successful association with Tigo in Tanzania, MStore strengthened its partnership to provide customers with the best mobile phone shopping experience. The partnership and the Samsung S7 launch event was held at the Tigo Head office in Accra, Ghana.
Mr Anand Kapoor (Founder & Vice-Chairman, MiDCOM Group) and Ms. Roshi Motman (CEO, Tigo) signed the strategic partnership agreement which will enable both the companies to establish a cooperation in providing excellent customer mobile phone shopping experience. Mr. Anand Kapoor addressed the media “We are very happy to have signed this agreement with Tigo. This partnership will strengthen both ours and Tigo’s offering and add value to our customers. We very much look forward to working together with Tigo in Ghana.” He further added that “the Mstore-Tigo partnership will benefit our current and future customers greatly.”