ounder and Vice-Chairman MiDCOM Group, Mr. Anand Kapoor was invited to share his insights on the challenges of doing business in Africa and how the economy has shaped in the recent years at the 2016 edition of the Africa CEO Forum, held in Abidjan – Cote d’Ivoire. A total of 1300+ companies participated in the event bringing together the most influential figureheads in global finance and the CEO’s of the continent’s biggest companies. He stressed on the value proposition that brands offers originating from Africa and how the brands have changed their marketing objective with respect to the aspiration values of customers in East and West Africa.
The two day event saw participants exchange their views and opinions on the issues affecting the economic development of African companies.
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