 We unveiled our new smartphone, Fero Iris, in the Kenyan market. Fero Iris comes with a unique security feature that allows users to unlock their screens using their eyes. The device also features a 5-inch HD display with 1GB RAM, powered by a 2500mAh battery. Speaking during the launch of the Fero Iris device in Nairobi, Fero Mobile Head of International Marketing Vivek Chaudhary said the brand is focused on introducing innovative solutions that are designed to enhance the customer experience. This new technology provides unrivaled convenience to users and allows them to interact with their devices even in extreme conditions
Mr Chaudhary noted that with these innovations, Fero Mobile is aiming to increasing productivity among users and give them a new experience. “FeroMobile’s development strategy is driven by a blend of technological innovation, consumer upgrade cycles and our business and marketing needs,” he explained, adding: “The smartphone market is saturated with new advanced features every day. This demands for smart and fresh ideas for predecessors of each phone.” According to International Data Corporation (IDC), global smartphone sales went up by 2.3 per cent to 1.47 billion units in 2016, leading device vendors to tap into advanced technologies and innovations for emerging smartphones. A partnership deal with online retailer Jumia was announced which makes Fero devices available across the country. The deal will enable consumers to get the devices at competitive prices. Fero Iris is available on Jumia at a retail price of Kshs 9,000. He noted that the Kenyan smartphone market has continued to experience substantial growth as a result of combination of a strong economic climate and increasing internet and mobile connectivity. In her remarks, Jumia’s Head of Mobile Phones – Sanaz Abaie said the Kenyan mobile phone market offers a favorable competitive landscape, giving consumers a wide range of choice and an opportunity for brands to innovate even more. In addition to its Iris technology, the new smartphone is 4G LTE-enabled and comes equipped with a high resolution 5.0 inch, 1280 x 720 HD IPS+ display. It also has a 2500 mAh Battery, Quad core processor and an 8MP back camera.
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 FERO Mobiles in association with TIGO Ghana launched flexible data plans with its AURA model A5001. Under the offer you get the affordable, big screen FERO A5001 smartphones at GHC200 each. This offer gives you a total of 9GB for Youtube & Whatsapp (3GB for the first month and 1GB for six months) Read More: https://www.tigo.com.gh/wobefeeli At FERO doing the right thing has been at the core of our purpose, values and principles. We have been empowering kids in Ghana by encouraging them to play Badminton. Under the initiative Sports for a Cause - Mr. Ajit Jain Regional Sales Manager, FERO Ghana said "Ghana is blessed with diverse talents and I am impressed with the passion of the kids who I meet every weekend to train in a camping atmosphere at the Sports Hall of the Accra Sports Stadium." Sports for a Cause is part of FERO's Corporate Social Responsibility towards children in Ghana.
Read More: News Ghana  FERO Mobiles participates in Safaricom Open Day in Nairobi, Kenya along with all the major mobile phone brands. Amazing devices at great prices were on display as customers visited and shopped for their favorite FERO smartphones.
 Nigeria’s independence day celebration which takes place every October 1 is an occasion which is always celebrated with pomp and pageantry by citizens of the country. FERO Nigeria took to the streets and celebrated the 56th Independence day with roadshows across Lagos.
 FERO in association with MTN Rwanda launched its annual Customer Appreciation Week 2016 across all its Service Centers countrywide. This annual event is devoted to appreciating and recognizing customers who have formed MTN’s large family of over 4 million. Customers and others interested in learning more about MTN products and services are invited to participate in active demonstrations, speak directly to MTN Management at the Service Centers and take advantage of the special offers during the week.
 MiDCOM group held its third successive annual Diwali Scramble Golf Tournament on the 29th of October 2016 at the picturesque Majlis course at Emirates Golf club. Every year, this event draws avid golfers from all over the UAE and this year was no different as this year witnessed a fabulous turnout of 128 players. Gokul Mani, Pavan Nihalani, Ian McDonald and June Mcdonald combined well on the Majlis course to make an array of birdies and win the Midcom Diwali Scramble with a 58.2 tally. The competition was strong with only 0.4 points separating the top three teams. Stathis Stathis, Haris Michaelides, Naima Maya and Tania Sangani signed for a 58.5 total to take runners-up place. Ishu Rupani, Harish Rupani, Ed Hesson and Eddie Hesson also produced an excellent display with a 58.6.
The event was followed by games were and a cultural extravaganza where there were special Bhangra and Contemporary dance performances showcased by students of a well-known dance academy in Dubai. The evening concluded with a grand gala dinner and party that carried on till the wee hours of the night. A special thank you to all the participants and guests for their support and enthusiasm. Here’s wishing everyone a wonderful year ahead!  FERO recently launched its range of mobile phones in Ghana. The 3 hour long event saw the unveiling of Royale series, MEGA series and POWER series. Speaking at the launch, a top management of FERO said – “We at FERO believe that a good product is all about finding the right balance between style and function” “Our focus on providing aesthetically beautiful products that offer best-in-class features translates into every stage of our mobile phone development process” he added.
Read More: FERO Storms Ghana With ‘Powerful’ Gadgets  Looking to expand its footprint in the vast and ever so desirable Kenyan Smartphone Market, FERO recently unveiled its latest range of mobile phones with a press conference at the iHub Technical Innovation Center in Nairobi. Local media, Tech Bloggers and business representatives were presented with a firsthand experience of all FERO smartphone models currently available in Kenya. FERO smartphones will now be available in all the major retail stores across the country.
FERO continues to expand its reach across the East African market and ensures to pay close attention to different consumer needs within the nation. Kenyan consumers can expect total support for their devices in the future, as well as new unannounced releases soon.  MStore retail operations to grow from 300 outlets to over 2,000 outlets by 2020. The expansion will make it the largest mobile and electronics retailer in Africa.
MStore currently has a presence across Kenya, Tanzania, Uganda, Rwanda, Nigeria, Ghana and Togo. The retail expansion will see the store increase its presence in these markets and enter new markets, including Chad, Ivory Coast and Senegal. Mr. Akash Kumar, Midcom Group’s managing director, said: “The expansion of MStore is the latest realization of that growth strategy, which any other international organization moving into these markets would struggle to replicate. “The expansion of MStore will support another of our businesses, FERO, the line of mobile phones we recently launched, by providing full sales and technical support to Fero customers across our markets.” Midcom Group’s new Fero range of mobile phones are designed in the UAE specifically for Africa and Middle East markets, offering 16 models. The retail store also provides technical support for customers facing issues with their devices, with a 48 hour turnaround time guarantee to resolve customer issues. Read More: Midcom to launch 100 new Kenya stores in Africa growth: Business Daily Africa Phones distributor Midcom to spend Sh5bn on new stores: The Star Midcom in KSh 5 billion retail expansion plan: Business Today Midcom Group is to invest USD 50 million to create the largest mobile and electronics retail operations: African Telecoms News Mobile phone vendor Midcom to invest $50m to fuel its pan-African expansion: Techmoran |
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November 2018
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